Jun 15, 2016
The trades have reported an historical upfront marketplace, which can signal a tight scatter market. Per Standard Media Index, this year the scatter marketplace has been up +19%. I offer a prescription to buyers and planners: Take your supplements and use an Unwired National Cable Platform to reach your consumers. Here are some of my remedies:
Apr 4, 2016
Do you feel bombarded by drug advertising? Do the commercials seem even longer than ever or are most of so used to fast forwarding or ignoring them? Drug advertising is expected to hit over $5 billion dollars this year! Pharmaceutical advertising does not look like it is slowing down despite politicians on both sides of the aisles putting pressure on the drug makers to curtail their advertising. TV still reigns supreme with the Pharmaceuticals, not only targeting the big 4 networks, but also the cable arena, with baby boomer networks such as Hallmark, Food, and History. And the commercials seem longer than ever? Is that because they need a minimum of 2 minutes for all the side effects?